Dr. Hans Au is an experienced consultant, entrepreneur, and lawyer with over 25 years in China, guiding clients through East-West business dynamics.
My Story
I was born and raised in Hong Kong until primary school, then moved to Germany for secondary education. Growing up in a German-Chinese family, I developed a multicultural perspective that has shaped my approach to business. After earning my PhD in law from the University of Freiburg and becoming a registered attorney in Hamburg, I returned to Asia, spending over 25 years between Hong Kong and Beijing as an entrepreneur, consultant, and legal professional.
In 2010, I founded DCC to help businesses bridge the cultural and strategic gaps between East and West. My career has included roles at Hogan Lovells and ventures like co-founding iF JUICE, which I led from a small shop to a major player in North China’s food and beverage market. I’ve also held interim executive roles across industries from software to automotive, guiding companies through complex market landscapes.
With expertise across sectors and fluency in German, English, and Chinese, I work with clients to provide the strategic insights needed to succeed in global markets.